In 1934 economist Joseph Schumpeter identified a process in which the creation of new ideas by innovative firms steadily destroyed the positions of stagnant firms. Remaining stagnant in today’s economy will lead to lost market share and demise. Incumbent firms as well as new entrants leverage innovation to create, sustain, and defend competitive advantages and market share. Successfully developing and launching a new technology or idea is high risk. Each phase of commercialization entails a set of risks, goals, resources, and stakeholders. Increase your odds of successfully bringing your technology or product to market by defining a commercialization strategy. Quatro Consulting provides services to create a commercialization strategy to attract stakeholders and mobilize resources through each stage of commercialization.